New Typeface
When we originally started in 1999, we couldn't afford the 7 million for the fantasy.com URL. We added "interfaces" and later "interactive" and eventually changed to "Fi". A few years ago we acquired Fantasy.co for less than 7m :) but still, it was quite expensive.
Here is the video which time-lapse's the process behind the new Fantasy typeface.
Our philosophy behind it is as follows: Fantasy begins grounded and firm. Drives forward, embracing change without changing who it is. Always in motion, we depart from “what is” in our endeavor to reach “what if?“