Cruise Tech Motion Study

Final technology motion concept for the new Cruise website.

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We had the opportunity to work with Cruise to help better showcase the wide array of exciting challenges they tackle every day. Besides highlighting the obvious (self-driving cars), we needed to help shine light on what it’s like to work at Cruise and how their diverse teams are helping reshape and reimagine our communities.

After a week long brand immersion sprint, we began by hashing out a rough sitemap and loose content outline that we finessed throughout the length of the project. 4 photoshoots, 1 drone video shoot, and countless 3D models later (thanks Cruise 3D artists!), we landed on the new getcruise.com. Congrats to everyone involved in this fun and rewarding project!

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More to come!

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I'm also hilarious on twitter and pretend to be an adventure photographer on instagram.