Rutgers–Camden Brand Awareness Mailer

Here's the finished brand awareness mailer for Rutgers University–Camden.

This was a fun piece to work on. Lots of halftones, hand lettering, and typography tricks in this one.

As a team we poured ourselves into thing, spending a ton of hours concepting, copywriting, designing, re-design, refining, feeling paper samples, and examining every last detail on the hard proofs. It’s a surreal experience to hold a finished piece in your hands knowing that thousands of people will be doing the same thing. Your hope is that it will cause them to pause for just a moment and create an emotional response.