IMM Rebrand & Design System

IMM or Ideas Made Measurable is an agency in Boulder Colorado with tons of great people. During my short time there, I started to develop a new brand language as well as a design system to use in creating their new website.

Since they are located in Boulder, I thought it was good to use nature as an influence, everything is related in some form or another to the natural world.

My time was cut short because of funding but I did manage to get it to about 90%. Here are some of the core elements for their 2019 design system.