Simplified Safety

We don't want to just hang your pictures for you, we want to give you the hammer. We make the tools you need, then show you how to use them — building the tools to finish the job.

Looking beyond a simple end product, we developed a design system for Simplified Safety and Simplified Building — two brands with the same parent company. Creating new page designs with better content hierarchy, layout, and responsive styles, we created a way of serving the customers that Simplified could put into practice with any product. On any platform.

We’re partners in building the business, not just designers.

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Great design gets business done. Fathom & Draft is directed by Matthew Smith (@whale). Email us at [email protected] and let’s work together!
Fathom & Draft