500px Rebrand

A throwback to one of our most challenging rebrands to date. The 500px community was clearly divided when our work rolled out, but that's the reality of a significant rebrand. Making everyone happy isn't always in the cards.

Have a look at the title of this article, for example, haha
https://thenextweb.com/dd/2015/10/14/the-new-500px-logo-is-tripping-balls/

Thankfully the client stood firm and weathered the initial reactions, and we were there to support them.

See the full case study here:
https://focuslabllc.com/case-studies/500px

Focus Lab + Odi
Global B2B brand experts.

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