TAS Logo Design

TAS came to us create a new brand for a new industry they are entering. Originally the company focused on cooling solutions for the oil and gas industry. They have now created new solutions for the growing data center industry. Their modular products allow them to beat the competition by building faster. Our tasks were to create a new identity and website that would allow them to compete in this industry.

We focused on the modularity of their products to develop a logo symbol that represents their key differentiating factor. We created a custom logo type to give the brand identity a modern/futuristic vibe. The colors and gradient were used to enhance the modern/futuristic vibe.