Caribou Coffee

Full project on Behance: https://www.behance.net/gallery/51601097/Caribou-Coffee-Rebrand

The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.