Braze Rebrand

From print to digital, it was our pleasure to work with Braze on their big rebrand.

Braze, a leader in the marketing engagement space, approached us with an interesting challenge. They were a global company with over 200 employees on 2 continents, undergoing a rename from Appboy to Braze—and they needed us to bring that new name to life. They had outgrown their startup brand and needed to level up the sophistication to match their powerful customer engagement platform.

Full case study here:
https://focuslabllc.com/case-studies/braze

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Focus Lab + Odi
Global B2B brand experts.

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