Amoil Logotype

The second concept was your favorite, and here it is, in all of it's glory!⁣ The customer also chose it.

Concept: fire flame 🔥 + surname "Amore" + "Oil" word.

Just the usual drop. This logotype looks to the future. The flame associates the idea of oils and fuels in the best way within the letter O that combines the surname and the word Oil.
Obviously, after a small market investigation, the wording with the word "Energy" was also changed.

The only color that could complete this logotype was undoubtedly the red associated with energy. It has a strong masculine energy and can often be linked to strength and power.

Font used is Gotham, in particular Gotham Bold.

I firmly believe I have done a great job. What do you think?

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