OOW Focus logo: Glow

Every year Oracle holds a huge conference (Oracle OpenWorld) in San Francisco for business decision-makers, IT management, and line-of-business end users. Oracle Open World Focus was a series of smaller conferences with a particular focus on the region they are held in (Europe, Asia, Africa, Latin America). This project was to develop a separate identity for these conferences that could be related to the main OOW one.

This concept is inspired by a set of spotlights coming into focus–a subtle reference to the various keynotes on stage during OOW.