Veea Building Co.

Veea Building Co. is a high end construction company focusing on residential remodels and renovations based in Louisville, KY.
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The idea behind the main mark (V) was to have an identifying element that in some way portrays the idea of the transition of a column from a sketch or an idea to its final form. With an abstract concept, this mark embellishes the whole brand with a complex yet recognizable "V".
My thoughts behind this was to give this brand a refined look—almost hotel-like—which I believe would be very appealing to the intended target market.