Packaging for salted fish

Salted fish
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About company
Production of fish delicacies. Natural product, without dyes, preservatives and additives. The company is engaged in supplies to large supermarkets of salted salmon and salmon.

Call
New design, new type of packaging. It is necessary to leave from stereotypes, images of fish production. I want a neat design, lightweight and pleasant for buyers. People should see simplicity, but be interested in the product.

Decision
We used the color gamut as close as possible to the product. Blue is the sea, coral is the color of fish fillet. These are the main and main colors. We connected a white color to them, which personifies purity and lightness. The design is mainly the fish pattern, which has become the main symbol of the company. The fonts were chosen massive, in order to create a contrast with a subtle pattern.
Russia, Vladivostok