CritterGear Redesign

Even pets know they look good.

CritterGear sells handmade, custom pet products ranging from collars to catnip. While the products are of the utmost quality, the site was in need of a major revamp. With a lack of cohesive branding anywhere on the site, it made a lot of sense to lean on the bold primary color palette to reintroduce the brand to both an avid customer base and new customers alike.

The custom illustration series that is currently in development is what we're calling the "Mirror Series", which depicts pets that simply cannot stop looking at themselves. How's that for some paw-sonality?

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