Tulip Design System - Design

At Tulip I led design and brand strategy of our hardware and software products from pre-seed round, through series A and go-to-market strategy. As the company grew, it was necessary to create a design system to be used by engineering, product and marketing teams to build a consistent brand. I led the visual design, UI/UX and front-end development of our design system and design system website. I included our brand principles, and code guidelines in the overview section. The design section contained our logo assets and guidelines, typography, iconography, and industrial design guide. The components section featured front-end code snippets from alerts to tooltips in HTML, CSS, and JS with React JS in progress.

I added a click to copy hex codes for our colors on the design system website to help designers and developers stay on brand.