Hulu Mobile Live TV Guide

The initial solution for Hulu Live TV aimed to transform traditional linear programming into an on-demand experience. Live content was mixed in with regular on-demand content and suggested to users using the usual recommendation algorithms.

However, this solution failed to meet expectations. Users wanted a dedicated place where they could get to live TV quickly and engage in traditional behaviors such as channel-flipping or planning a night of TV watching.

My team and I began a comprehensive overhaul of live TV on Hulu. We mapped user journeys across our existing experiences, identifying problems and opportunities along the way. We analyzed traditional cable TV experiences as well as new mobile video experiences.

This design is a result of hundreds of sketches, prototypes, and many hours of user testing. It is the first release of a larger iterative solution.