Monk And The Ape Logo concept

Concept process/ explanation

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Logo proposal for a company which manufactures and sells hiking bags, under bed storage bags and packing cubes.

They target both men and women and wanted a logo that would represent durability and a sense of adventure/ ruggedness without typically masculine connotations.

The logo symbol which combines an image of a monk sitting with hands in prayer, and the face of an ape, has two axes of symmetry and reads the same upside down.

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