ChitChat - Messaging App Concept

ChitChat is a chat room app that allows users to create and join public group chats.

Inspired by Discord, I wanted to design a comparable chat room app that targets all users rather than gamers specifically. With 250k monthly active users using Discord and growing to become a premier choice for people to discuss topics they love (primarily video games), I couldn't seem to understand why they continue to market solely to the gamer community when there's a much larger opportunity to net a broader range of users simply by making Discord a general chat room platform.

As an occasional user of Discord over the past year who uses the app to talk about sports, I still haven't found it compelling enough to use it on a daily basis due to the fact that all the subgroups I'm a part of are extremely limited in users and has a low volume of messages. I believe if Discord pivoted to become a universal chat room service, the narrative of this would change because more people other than gamers will download it. Since the gamer community is predominately male, breaking out of this target group will also pave way for the female demographic to join Discord and grow the overall user base.