in.power* Sexual Response Team note card

“Sexual Assault isn’t binary. Rape is not defined by gender. Just because you don’t fit the narrative of a sexual assault survivor doesn’t mean you haven’t survived.”

Howard Brown Healthcare in Chicago is a healthcare company that caters to the gay population in the greater Chicago area. They created the first-ever sexual harm response team for that community, and I helped them design the materials and strategize their brand’s voice.

We created materials for gay bars, clubs, and gay friendly spaces around Chicago. We built language speaking to both victims and potential predators by pushing consent-based messaging that didn’t shy away from being direct about common fears victims face after being assaulted.