Phazix packaging concept
Branding and packaging design for a multi-national Japanese medical brand.
Product is a gel that helps people with dysphagia to swallow pills.
We made the packaging discreet yet recognisable, in an effort to communicate the "background player" nature of the product, which is just an accompanying aid for people, helping them take their pills painlessly.
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Posted on
Apr 24, 2019
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