Rio

RIO is an exclusive clothes and accessories brand for him and her with the highest quality and exquisite designs.
Rio means river in spanish, the name of Rio arises by some particular rivers, places where a certain type of still life is extracted, material that is used for manufacture the Rio´s clothing thanks to it´s adaptability in textile processes and to the great resistance offered. The extraction of this material was done at night because of the high temperatures during the day, the moon´s light reflected on the water facilitated the task. The logo had to tell some of this story and also the visual identity had to reflect the interios design´s personality.