Socialite - Restaurant Identity Design

In this rejected direction for the identity for Socialite, a fine eatery that will be located inside an active adult community, we explore a modernized version of classic filigree and flourishes. This highly French, Art Nouveau inspired direction is a fresh take on classic aesthetics.

The flourishes use circles to depict social circles that are interconnected and intersecting. Those circles are supported by leaf-like elements that imply personal growth.

Socialite's typography is a classic display to root the overall look in the tenets of food service and all the expectations that come from that way of doing things.