Bolt Electric Branding ID Concept

This is the combination mark and branding identity concept for Bolt Electric. Bolt’s concept is a team of industry leading electrical construction & quick response contractors that specialize in safe and innovative electrical practices.

The discovery session helped to diagnose some of the problems at hand. There was a lack of branding or visual representation throughout their company that was
causing the them to miss out on new potential clients, as well as cause confusion with their current ones. Tech’s didn’t have proper uniforms, or sufficiently marked vehicles that took away from the trust that they were trying to build.

The solution was to form a cohesive brand identity, bold and distinct logo mark, and supporting elements that would help to get them seen, heard and understood in a way that was parallel with their company values.

The result was an identity that consisted of an attention grabbing color system, branding touch points like company vehicles, uniforms, business cards and more.
The vehicle wraps alone were instantly proven to have an effective ROI and have one of the highest CPI’s (Cost per impressions.) They only needed to land one new client per vehicle in order for the wraps to pay for themselves.

The new look helped to build trust and strengthen the company culture by giving the team and their customers something to take pride in. Solving the initial problems allowed the techs and business operators to spend more time doing what they do best.

Take a moment to think about the REAL cost of not having a strong foundation and impactful visual branding.

If you think you could benefit from building a strong visual identity for your brand or business, feel free to send a message so we can have a conversation about getting you get from where you are now to where you want to be.