Logo for Books Store "Pages"

"Pages" hired me to design their logo for this shop.

They have an offline business for many years, but they prepare to launch an online store too. And with this occasion, they wanted a brand refresh that will look appealing to their client base.

Their customer base is both male and females - 25 - 55 years old.
They are based in France but want to expand their book delivery to many countries from the European Union.

They want to appeal to people that read all type of books, they want to be simple, minimal and easy to remember.

These are the last 2 versions that made the cut and the clients incline 80% on the first version, the second version is attached - if you want to see it.

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