Pointe Woodworking Logo Concept 1

Identity for Pointe Woodworking very early round one ROUGH concept art. Pointe Woodworking builds custom cabinets, vanities, and woodworking. The target market is upper-class women and men, in affluent communities. In addition, with a wide variety of products serving all parts of New Jersey. Offer basic trim like door hanging, crown molding, casing and baseboard installation as well as more sophisticated products including coffered ceilings, wainscoting, fireplaces mantels, decorative columns, raise panels, wall units, libraries and much, much more.

My approach was to appeal to the targeted audience, as well to the other business components that they feature, which are a bit more generic. Branding is to appear on everything that has public appeal including website, premiums, print collateral. Other uses of this brand mark include digital uses such as presentations, website, and social media.