Coundera

Coundera consults other companies on their financial planning and analysis. Their branding reflects reliability and security.

The tilde over the "e" is a handcrafted kite symbolizing upward momentum and improvement.

The serif typeface of "Coundera" itself is a good balance of traditional and modern.

Since Coundera's clients are businesses, the acronym "FP&A" easily communicates to their intended clients what type of business Coundera is.