AWS re:invent 2018

Each illustration represents a new product and service category launch announced at re:Invent 2018 — an annual learning conference hosted by Amazon Web Services for the global cloud computing community. Conceptually, the illustrations are exposing the continuous evolution of the product offering, with a visual tension created as the shapes are in the process of building in perpetuity. Aesthetically, each is a translation of a simple icon into a 3-dimensional form relating back to the building-block — a core concept of the AWS brand.