ByMattLee Print Collateral Collage

I've always wanted to build a brand reflective of who I am. A brand that not only represents my love of culture and technology, but also my core values.

#ByMattLee is that outlet. I grew up deeply influenced by hip-hop and urban culture. I've applied those philosophies and design aesthetics into my work.

#ByMattLee collateral was produced with a dark, bold and edgy vibe. Solid colors and bold text allow important elements to stand out while clean, organized layouts build trust and integrity. 'Keeping it 100'... it's the motto I live by.

Stickers were a fun addition - traced back to my days as a graffiti artist, getting my name up wherever possible. Little did I know, it was a solid lesson in brand marketing.

Learn more about who I am, what I do and what I've done on my website: http://bymattlee.com/