UI Crowd

Two years ago we launched a campaign for a UX design course we hold at our offices. The event takes place every year but this particular year we put more effort into the visual side of the story.

The concept evolved around common UI components that we bring to life by giving them a face, name and certain traits derived from their main functionalities, but also associated with the young crowd. Using this kind of semantics these characters became relatable to the subject but at the same time familiar to the target audience.

The most exciting piece of the idea was a mobile app that was meant to facilitate the learning process in a fun and memorable way through visual storytelling and interactive lessons. Unfortunately, the project remained only an inspirational eye-candy concept but still - a share-worthy one!