Segment Startup Program

Segment's Startup Program was such an exciting launch that we developed a bold new sub-brand just for this program. Adapting those brand elements into the onboarding flow and the in-app experience was an exercise in restraint!

To see the sub-brand on full blast, check out the Startup Program landing page designed by the inimitable @michealjlopez and Segment's brand design squad:
https://segment.com/industry/startups/