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Quite an evolution from round one to this, the final approved mark for the brand. This hits the, ahem, mark for how the brand wants to position itself, which is friendly but also modern and rebellious. They want to stand apart from other energy companies and even other green energy companies.

Green Energy Exchange is cutting out layers of middlemen and markups to connect suppliers and buyers. Their goal is to make green energy as affordable as dirty. They're also creating a better customer experience with clear, transparent pricing and tools help customers better monitor and manage their energy usage.