Platora - Logo Concepts

Recently got contacted to develop the Logo for a Financial Company, Platora. Their speciality is exchange rates in the financial market đŸ“ˆ

Out of the many sketches, these three concepts where the ones which stood out the most.

The first represents investing, more specifically, a coin being inserted inside a gap, this forms the letter P.

The second is a P inspired by a golden spiral, no direct association with finances.

The third is a P with an upwards graph on it's negative space, representing growth.

Would love to know which one do you prefer and why đŸ¤™

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