Beer Identity Concept 3 - Script

Concept 3 for the beer company identity redesign

Updated the classic script used by Pabst most popular product … PBR. Leveraging it's popularity and elevating it to the umbrella of the entire company. Modernized and then set with bold secondary typography and an in-your-face color palette.

Identity Concept 1 - Traditional » Identity Concept 2 - Vintage Sign »

*client decided to go in a different direction for the project, so these exist solely on the island of misfit design ------------- made @ mission