Beer Identity Concept 1

Been sitting on this a while … almost a year. Had the chance to work on identity updates for one of the biggest beer companies in the world. Sadly, they went in a different direction where an identity change just wasn't in the cards.

More to come. Going to run through each of the options that got presented. First up, this traditional lockup using elements from their legacy logo. The 'B' in the hop leaf icon harkens back to name of their original owners, the Bests. Also worked on new messaging a the tagline 'The Best Name in Brewing'

*client decided to go in a different direction for the project, so these exist solely on the island of misfit design ---------------- made @ mission