Part 1: Donation UI Concept for Animal Rescue & Adoption

This shot is a sequel to a previous shot featuring a landing page for Animal Rescue and Adoption.

According to a 2018 report by the Charity Commission Trust (UK), public trust in how charities steward their funds is decreasing. New approaches are therefore prioritising ways to cultivate and maintain trust, including transparency about how donations are used and their end impact.

While the 'Donate' page shows a hypothetical breakdown, the 'Your Donation' page is a twist on the average check out. It gives donors the choice to remain anonymous and a message below provides an example of what their donation can afford, e.g. "This buys a box of doggy shampoo - clean pups for a month!"