Dollar General: Mix-N-Match Game

2013 - #TBT Role ;Associate Creative Director

Task: Create a web based game that allows shoppers to learn and engage with NEW Unilever products available at Dollar General. Since most games like this exist on native apps we decided to build one out for our users directly on DollarGeneral.com's responsive e-commerce environment so they could be rewarded instantly and continue on in their journey to shop and/or clip coupons.