Lifted - Logo

I've decided to design this logo staying within the latest branding trends, font's bold and decisive logo’s simple and effective.

It's an hypothetical brand I decided to work on that sells cannabis based products in California. It was actually for a contest but it hasn't been selected through the final stage.

The look i went for is the Spotify kind of feel with bold, bright contrasting colours and duotones images because it will be a new online e-commerce based in the West Coast.

For the final palette I for colours that represent a typical California's sunset with yellows and oranges for 'duotoned' images and Electric blue for the highest waves.