eos Social Playbook
Evolution of Smooth, better known as eos, shook up the lip balm industry by providing a better experience for women with their spherical balms. As the company went global and grew their product portfolio, they were in need of a north star to guide the company into continued success. The goal was to widen its customer base, establish a digital store with exclusive offerings, and build a connected online community that encourages two-way conversation.
Step one was to create a comprehensive social media playbook for eos that unified their voice, tone, branded content, and content pillars across the globe. With the help of IBM Watson, our strategy was solid. The content published captured new audiences, tapped into existing subcultures, and drove them to the reimagined website.
It's pretty amazing how far they've come!