Logos Reimagined: Premium Gutters

I came across a home gutter installation company while running some errands, and thought of what their logo would look like reimagined. It seemed like they wanted to have some kind of visual representation of the purpose that rain gutters serve—catching rainwater. I took that idea and applied it in a different way, creating the half-octagon shape that I used as a cross-section of a rain gutter. Instead of a water droplet, I created the visual of water inside of the rain gutter, which provides depth to the logo without cluttering the design. Finally, I chose a simple, uniform font to create a polished and professional look.