Digital Financial Services Character Designs

Clients: World Bank, Master Card, IFC Agency: Vignette Design Office: Roketno1 Goal: To create an interactive visual storytelling approach ​​​​​​​〰 Our Work: Characters & Environments, Keyvisuals, Website, Storyboards, Game Design, Pamphlet Design, Social Media Posts

This project was developed to share the results of the ethnographic research and its six-point framework that articulates factors that can positively or negatively influence peoples’ trust and use of digital financial services.