Ardbeg Day 2018 Van

To promote the release of Ardbeg Grooves, Ardbeg wanted to take people back to the groovy 60’s on their home island of Islay. To introduce Ardbeg to a whole new audience, a roaming party toured festivals around the UK all summer, completed with a tricked-out VW Van, live music and whiskey tasting,

For my part, I designed a psychedelic wrap for the Ardbeg Bus, capturing the spirit of Islay and the unique flavours of Ardbeg Grooves.

See the full project at: http://www.robyeodesign.com/ardbeg