Re Visual Identity

OBJECTIVE Create engaging and relevant solutions for a topic. Identify relevant audience, competitors and stakeholders. Create and implement a cohesive system of compelling visual elements in a variety of media.

APPROACH Inspire as many people as possible to upcycle. Workshops connect the community to better foster collective power to create an upcycling movement. Engage people around the importance of topics related to upcycling. Use social media to show the versatility and breadth possible in upcycling design, sell upcycled products to support the project, and share ideas about how to upcycle. By reimagining, repurposing and reusing, trash can turn into treasure.