Logo design for an American finance consultancy firm.

This project is recently done and the logo has been approved. So I decided to put it on first dribbble shot.

I personally love the type and kerning of the letters and the letter "f" mark which will be the icon as well. The fun part is the direction mark on the icon " f " points to fineco. So it is like for financial consultancy, choose fineco.

Please give your feedback.