Fujifilm Concept

Spent 30mins this morning trying to connect my Fuji X-100F to my iPad or iPhone. The app UX and visual design was terrible and even worse, it didn't work.

Took the opportunity to create a concept for what their app could've been with a better design and user experience. With apps like Moment and GoPro - the physical product isn't the only factor in today's market. The digital experience is just as important and is a differentiator and massive factor on brand perception.