Natural brown board launch

A while ago the company I work for launched their new Natural brown board for packaging.
The Natural brown board does not have the clay coating that make other cartons white, and is therefore a better environmental choice as it reduces the need for an extra layer.
I made this design for mock ups for our displays, and for marketing use. I've aimed for an organic, yet modern look that would appeal to everyone that's trying to make environmentally conscious choices.