Billy Roo Shopping Bag

The project began with an initial meeting with Jenny to determine the requirements of the brief in more detail. This included a client questionnaire to identify Jenny’s goals for the branding. Having a clear understanding of Billy Roo’s brand values allowed us to create designs which communicated to their audience effectively. Part of the design process included regular client meetings with a range of concepts for Jenny to choose from. This ensured the designs were fit for purpose and expressed Jenny’s vision.