Billy Roo Branded Packaging

The parent and child bond was the inspiration behind this adorable logo. The clean lines give a modern look with a nod to Scandinavian design which was important to our client. We went with a bold and bright colour palette to help the company stand out and create a playful appearance. As part of the design process, Jenny asked for a range of animal character designs to use on materials and across social media. They combine both hand generated and digital illustration techniques and we kept the colours vibrant to match the brand identity.