Koops' Rebranding & Packaging

Koops', the family-owned mustard company out of Pleasant Prairie, WI came to us needing a rebrand, followed by a whole new line of packaging to accompany it. We refreshed their logo and rebuilt their brand from the ground up. In collaboration with @Joshua Noom, we produced illustrations for each flavor to give the new brand some attitude, and then used that new branding across a multitude of media.