Data DNA

This was a concept for our tech client who wanted an interactive tool that can help their customers to discover what products would suit their business.
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We want to create an experience that becomes part of who they are. The more they interact the more they influence their experience. When they answer a question the data points will shift and change. At first, the experience will feel very abstract until they get closer to the experience and it becomes clear that they are designing their own product package.