Save a Bunny!

Project goal: Raising awareness on animal-testing and finding alternative, cruelty-free personal care products.

Desc: Most people shop for personal care products without realizing that its been tested on animals; a practice that is cruel, commonplace, but nowadays, completely unnecessary. This app leverages PETA's database and gamification to let you know if the products you use are cruelty-free, or not. Users receive an invitation/challenge from a friend, inviting them to scan the personal care products they use (shampoos, make up etc). For each product that is not cruelty-free, they have to "save a bunny". The user can save a bunny by replacing the product by a cruelty-free alternative. Friends can see the products you need to replace and can suggest alternatives.

Full process here: https://medium.com/@FFaudree/the-user-centered-design-process-for-designing-products-f2968db2d5da